Playbook Advisory
An Advisor that makes a Difference!


About our business brokerage firm. Playbook Advisory was founded in 2016 by Jim Peddle and is a proud member of the IBBA.



Confidential Sell Side Representation

  • Gun Dealer-Range
  • Medical Products Fabrication Company
  • ERP Consulting Firm
  • North Shore Sporting Goods Retailer
  • Suburban Bowling Center

Confidential Buy Side Representation

References available

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Our Business Brokerage Firm

Playbook Advisory is a results-oriented business brokerage firm based in Chicago. Our experienced teams work with companies ranging in size from $300,000 to $10mm. We provide both sell side and buy side representation for business owners in manufacturing, distribution. retail and service industries. 

 Experienced Professionals

The Company is led by Jim Peddle who entered the industry in 2011 after a long career in mortgage banking.  With a successful track record over the past 6 years, Jim and his team have the experience necessary to help achieve your goals. Our firm is a proud member of the International Business Brokers Association, Inc.

How We Are Different

We offer clients lower commission rates and engagement fees, an option for shorter listing commitments than the typical 12 months expected by other business broker companies and more sensible legal documents that don't try to confuse clients. Business owners should be able to completely understand their listing agreements without the need to hire a lawyer to edit their documents. We are your partner in this process.

By comparing us to the competition we are confident business owners will find us to be the best choice.  You can reach Jim at 312-525-9622 or email

CV available upon request.