Playbook Advisory | Chicago Business Broker
An Advisor that makes a Difference!

About Playbook Advisory

Playbook Advisory is a Chicago based Business Broker founded in 2016. We serve all industries and choose to charge lower fees to Sellers. Call Jim Peddle at 312-525-9622.


Jim Peddle's CLIENTs - All Served since 2011:

Confidential Sell Side Representation

  • Defense & Aerospace Company - Woodlawn Engineering
  • Naperville Restaurant - (Rebranded June, 2017)
  • Gun Dealer-Range
  • Medical Products Fabrication Company
  • Chicago Dog Walking Company
  • Technology Services Company
  • ERP Consulting Firm
  • North Shore Sporting Goods Retailer
  • Suburban Bowling Center

Confidential Buy Side Representation

References available



Our Business Brokerage Firm

Playbook Advisory is a results-oriented business brokerage firm based in Chicago. Our experienced teams work with companies ranging in size from $300,000 to $10mm. We provide both sell side and buy side representation for business owners in manufacturing, distribution. retail and service industries. 

 Experienced Advisory Professionals

The Company is led by Jim Peddle who entered the industry in 2011 after a long career in mortgage banking.  With a successful track record over the past 7 years, Jim and his team have the experience necessary to help achieve your goals. Our firm is a proud member of the International Business Brokers Association, Inc.

How We Are Different - Results Matter

We offer clients LOWER commission rates at Closing, an option for shorter listing commitments than the typical mandatory 12 months expected by other business broker companies in Chicago and more sensible legal documents that don't try to confuse clients. If you have to hire an attorney upon engagement consider it a red flag. Business owners should be able to completely understand their listing agreements without the need to hire a lawyer to edit their documents. We are your partner in this entire process, we guide you every step of this process.

By comparing us to the competition we are confident business owners will find us to be the best choice.  You can reach Jim Peddle at 312-525-9622 or email for a direct response to your inquiry.

References Available!