Welcome to Playbook Advisory!

Featured Listings - December, 2024

"At Playbook Advisory, we specialize in confidentially facilitating the sale of small to mid-sized companies. Our dedicated team focuses on assisting business owners ready to exit and sell their Chicago-based businesses, offering a professional and discreet sales process. With our engaged approach, we've successfully listed and sold over $100 million since our founding in 2016.

Our experienced business brokers provide comprehensive services across various industries, including manufacturing, distribution, retail, business services, and technology. Sellers incur no upfront costs, gaining access to resources like marketing, due diligence, and valuation departments. Our extensive network includes lending partners and qualified transaction attorneys, guiding you through legal matters such as reps and warranties, hold-backs, and lender document processes.

Whether you're looking to sell your Chicago business or buy a business in Illinois, our team is here to assist. Contact our founder and president, Jim Peddle, to explore how we've been helping clients since 2011.”

☎ 312-525-9622

📧 president@playbookadvisory.com

What our clients say:

• Testimonial 1: "Jim demonstrated, with his perseverance and professionalism, how to successfully manage the sale of our company Comercializadora del Midwest (CDM Foods), overcoming all the typical challenges of a negotiation of this magnitude. After months of hard work, we happily closed the sale of our company. We are grateful to Jim for his dedication and effort, as he not only captured the client's interest in our company but also helped us achieve our ultimate goal: selling our company to a client who met all our expectations. We highly recommend Jim for his seriousness, extensive experience, and deep respect for both parties involved in the process. 

Roberto Gomez, President & Founder, Sold to Lipari Foods (Press Release)

• Testimonial 2: "Jim made the process of selling my business easier than I could have ever expected. As a small business owner, the idea of selling something you have put everything into for several years can be daunting. Jim helped me through every aspect of the process from understanding what to expect, getting the most return on my investment, and helping me through some of the unexpected hurdles and concerns along the way. If you are considering selling your business don't try to do it on your own and I highly recommend Jim/ Playbook!

Darren Seefeldt, President & Founder, Good Steward Management, (Website)

• Testimonial 3: “Jim Peddle represented the seller in the sale of an event rental and design company. Through Jim’s marketing efforts, I became aware of this opportunity and became a potential buyer. Even though Jim represented the seller, he was great to work with for me, the buyer, as well. Jim provided excellent communication facilitation between me and the founders of this family owned business. His experience, guidance and advice was helpful to both parties in recognizing and arriving at what I believe we both considered a fair price for the company…I would highly recommend Playbook and Jim Peddle. I will certainly be contacting him if I ever need his services in the future.”

Steve Piper, CEO & President, Elegant Presentations - Google Review

• Testimonial 4: “Jim represented the seller of a business my client was buying. He did a great job of helping move the process along, was timely in responding to requests and was an excellent representative for his client.”

Markus May, Attorney - Google Review

• Testimonial 5: “Jim did a great job selling my business. He has a hands on approach and doesn't push the work off to others like most business brokers. Jim and I had great ongoing communication regarding the process and status of the deal throughout. Within about 30 days I had the first offer and we closed with the first offer buyer rather quickly. I highly recommend Jim to anyone looking to sell their business."

Kim M., Business Owner & Seller

Trust Pilot Review