Discover the unique journey of Jim Peddle, founder and president of Playbook Advisory, as he shares his challenging yet rewarding entry into the business brokerage industry. From overcoming early hurdles during the Great Recession to establishing a leading full-service firm, Jim provides invaluable insights into the resilience required to succeed. Dive into our detailed interview to learn how Jim's strategic approach to marketing, dedication to client service, and vision for the future are shaping the landscape of business brokerage. Whether you're a potential client or an aspiring broker, this story is a testament to the power of perseverance and expertise.